Clik here to view.
New Study: Mobile Facebook Ads Outperform Desktop Ads Drastically.
What a shame that Facebook actually hasn’t got a really convincing mobile strategy yet. While more than half of its users primarily access their newsfeed via mobile tools a new study on Facebook ad...
View ArticleClik here to view.
Apocalypse Now! Google Ad Revenue Now More Than U.S. Print Publications...
Things seem to be at a turning point this year for publishers. Just a couple of weeks after Newsweek announced it will go all-digital and only 5 minutes after I read that Frankfurter Rundschau, one of...
View ArticleConnected Campaigns. Are These The Best of 2012?
Every year anew: every end of every year is slideshare time aka Best-of-last-year-list-time. I just posted a couple of really rich trend decks by Frog and Fjord. Today’s slideshare darling of the day...
View ArticleHilarious Shit. Tony Price’s Advertising Set on Laughing Matters.
Laughing Matters is Atlanta’s longest running improvisational comedy troupe. Since 1985, the troupe has performed in venues throughout Atlanta. In this video you can see comedian Tony Price talking...
View ArticleClik here to view.
We Like. “Dreaming of a Holiday?”
Yes, sometimes we do even fall in love with traditional print advertising. This beautiful ad is the product of New Moment New Ideas Y&R, Belgrade for Kielo. Great job guys. Via adsoftheworld ©...
View ArticleAdvertising. Of Singing and Dancing.
I just read an interview with Marketing Strategists Al Ries and Jack Trout and wanted to share one of their comments. “RIES: Look, you hold out a $100-million ad budget to an agency and you can be...
View Article30 Years Later. The Lost Footage of Grey Poupon.
People Ad people in the 1980s loved TV commercials with British aristocrats. I don’t know why. But yes, it was normal back then. One of these brands was Grey Poupon, a brand of Dijon mustard which...
View ArticleClik here to view.
Display Advertising. Sometimes Also Referred To As: Context? What Context?
Advertising: Graffito in St. Pauls, Bristol, UK; one of the poorest areas in the city. Context? What context? © Gerald for davaidavai.com, 2013. | Permalink | No comment | Add to del.icio.us Post tags:...
View ArticleThe Marmalade. How Food Porn Is Made.
No matter what you think about the role of advertising in today’s world: Selling pre-packaged food in supermarkets still seems to work a bit like in the 1980s: with great stunning pictures. The...
View ArticleOh Facebook. You Better Hurry Up And Save Your Mobile Ad Product.
It’s interesting to watch Facebook these days. It’s not a secret that they struggle(d) with mobile and how to make their business model (primarily paid media) portable. In January 2013 more people...
View ArticleVideo – Ogilvy One “A Day in Big Data”
Somewhere out there in space is a planet where Stock photos live: Happy young people who wake up smiling every morning, full of joy in exepectation of the day ahead. People with great lofts in cool...
View ArticleComment. Bridging The Gap Between Digital And ATL Marketing (German).
Apologies, but occasionally I have to post German-only content, simply because I sometimes write/publish stuff in my native language. If you are one of my English readers, please bear with me. Or –...
View ArticleLouis Vuitton Pass. An App To Make Print Ads (A Little Bit) Less Stupid.
Sometimes I think I am the only one who thinks that unconnected print ads are just a wast of marketing budget. Louis Vuitton seems to think so too. Its new LV Pass application seems to allow customers...
View ArticleClik here to view.
Simple & Great. Guiness Latest Print Ad.
Thanks to Creative Criminals © Gerald for davaidavai.com, 2014. | Permalink | No comment | Add to del.icio.us Post tags: Ads, Advertising, Beer, Cool, Creative, Creative Criminals, guiness, Ideas,...
View ArticleWe Like. Bell’s, “The Reader”.
There are many good reasons why most customers find TV advertising utterly boring. Because most of the time it is utterly boring. And then we have TV commercials like this one from Bell’s Whisky South...
View ArticleWhoa, Dude. Three Compilations Of Weird Japanese Ads.
There are many cultural dimensions in which Japan pushes the boundaries – and certainly TV commercials is one of them. I recently stumbled upon this wonderful three-piece-video about weird Japanese...
View ArticleClik here to view.
Advertising vs Social Media. The Whole Truth In Just One Picture.
The following billboard can be found 200 meters away from my living room in Berlin and it says everything you need to know to explain advertising vs social media. This is stuff to populate Powerpoint...
View ArticleIndustry Speak. How To Speak Advertising.
Thanks to Ben Kay © Gerald Hensel for davaidavai.com, 2015. | Permalink | No comment | Add to del.icio.us Post tags: Advertising, Funny, speak Feed enhanced by Better Feed from Ozh The post Industry...
View ArticleThe Annual Piss Take Has Landed. John St Becomes Jane St.
Every year anew John St, Toronto, comes up with their annual pisstakes on the lunacy of ad land. This year they turn into Jane St – a perfect parody on the rather suspect side of femvertising. And yes,...
View ArticleBullshit Bingo. Agency Terms Explained In Short Videos.
Advertising: a complex industry with mucho context and strange business talk. Videos such as “Truth in advertising” have mocked our bizarre ways to communicate. And John Street’s annual advertising...
View Article